Case Studies: Dan Murphy’s

eDM campaigns (HTML & CSS) and digital assets for the Dan Murphy’s website and social media channels (Facebook and Instagram).

Working in an Agile environment I worked as a Digital Designer in the in-house Dan Murphy’s Digital Design team. I was able to manage digital projects working closely with the rest of the team and other colleagues across the business. The projects I worked on were mainly the eDM campaigns (HTML & CSS) and digital assets for the Dan Murphy’s website and social media channels (Facebook and Instagram).

Technological skills used

Photoshop CC

Adobe XD

HTML 5

CSS 3

Email campaigns Interfaces

Email campaigns Interfaces

To get a consistent look and feel across all the marketing channels, the team uses a design system that was updated during my time in this job. I had to be very attentive to the details making sure all the work done had latest standards and approved guidelines.

All the editable templates are Photoshop and XD files, in every project I retouched images and designed all the elements getting all the assets ready to begin the coding stage using the eDM templates from the design system library.

Full page mockups

In parallel to the email campaigns some projects are published on the Dan Murphy’s website as well or they are included in other campaigns as a modular content. For this, I made different banners in several sizes always designing for retina, double sizing the default image size. (Examples below)

Banners for the website and email marketing campaigns

Wine campaigns mockups (click imgs for full size)

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google