Case Studies: Guabys

Guabys is a handmade ‘Guayaberas’ brand. Guayaberas are known as the shirts with designs of flowers and colourful patterns on them.

Guabys is a handmade ‘Guayaberas’ brand. Guayaberas are known as the shirts with designs of flowers and colourful patterns on them. Guabys is a business that makes handmade shirts for anybody. Men, women, young people and kids giving them the opportunity to wear a unique clothing and feel different and special with it.

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Technological skills used

Adobe Photoshop

Adobe Illustrator

HTML 5

CSS 3

WordPress

Moodboard and Patterns

Guabys has grown fast. For this project my worked started from scratch, doing sketches for the logo and brainstorming the storybrand with the owner. In the first stage, we focused the campaign on social media (Instagram and Facebook) building a loyal community and doing fun sales and creating a world full of guayaberas. After a bit more than a year we got 18,000 followers on Instagram and we have launched the website just a few months ago getting great stats since the first day.

Full project soon! 🙏🏻 – Check Guabys website if you want to see more!

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