RSL Art Union is Australia’s biggest Prize Home lottery, with ten multi-million dollar prize home draws every year (beach homes, multi-state apartments, house + gold packages, twice a year golden treasure).
Each RSL Art Union ticket sold helps provide critical funding for the support of returned veterans from recent conflict, as well as those on the long journey to recovery from past deployments, in the forms of counselling, financial aid, accommodation, rehabilitation and much more.
I made this project as part of the UX Program I took at Peak XD for 10 weeks. I worked as a team member with other students and the teachers as well in a very collaborative way.
Technological skills used
Co-design session in Miro board (‘How it might be’)
The team made a list of the main topics related to the website that the user may find relevant to find answers to. After having all these cards ready I set up 2 different tests in Optimal Workshop to gather data of the hierarchy of the information on the current website. All the outcomes were summarised in a spreadsheet to use on the website redesign stage. This is a selection of the most important topics used on this stage of the project:
Current user flow of the website from the first trigger that prompt the user to go to the website to the final ticket purchase decision stage. After this, I found important elements to keep in mind for the redesign of the website.
User flow made in Figma
Expert review and heuristic checklist
As a graphic designer, I did a deep graphic study of the website and made recommendations in regards to the elements that could be improved. The heuristics are a list of key rules and guidelines that are a great reference when findings flaws on a website considering the usability and the interaction of the user with the system overall.
Expert review – current website
I did one remote usability testing to the first high fidelity mockups I made. In one session, I was able to test with the participant the website on desktop and mobile as well. The steps that I followed to complete this stage of the project were as follow:
More images/content in context
Full home page – Figma