Case Studies:

The local “Tripadvisor” of a small beach in Chile known for the surfing.

Pichilemu is the most important beach in Chile for surfing and activities related to the beach. This project’s goal is to show to the tourists all of the different things that you can do in this place, giving a full experience with accommodation, local food, activities and more.

This website and its social media profiles aim to provide to the tourists up-to-date, trustable and standardized information of Pichilemu Beach, allowing them to compare and choose the best place to stay in this beach according to their needs. VisitaPichilemu also promotes events and publishes the most relevant local news on its website and social media platforms. Accommodation, local food, news and activities in town all in one place to keep everybody involved about what’s on in the different seasons of the year in this exciting town.

View Project

Technological skills used

Adobe Photoshop

Adobe Illustrator




VisitaPichilemu – Moodboard

In the first stage of the project, I worked closely with the client finding out the key graphic elements to create a new brand. The main goal was to represent a town where the surf is a very important thing for the tourist however, where there is a lot more stuff to do. The goal also, it was to come up with a memorable and unique logo that the people will link easily to the business.

Logo process – Logotype and typography

Branding – Logo and corporate colors

VisitaPichilemu billboard 2019. This billboard is currently in between Pichilemu and Cahuil, a smaller town located a few km away from Pichilemu.

Having a good result with the brand (logo and graphic elements) I kicked off the UI development process. The main feature that the client wanted to highlight on the website was the accommodation filter. Throughout this element the users find a place to stay that fits what they need as best as possible. The user journey map is oriented towards to book a place to stay and get in touch directly with the places’ owners published on the website. My role in the web development process was to design the website interface and then hand off the assets to an agency to develop the website. After the website was launched I’ve been doing some changes in the structure of the website, manipulating the styles and the PHP files as well.

The client had a roughly idea in mind about the basic structure of the main pages of the website. The wireframes/images provided by the client were used as a base to work on the high fidelity mockups.

Wireframes provided by the client. The filter was positioned on the very top of the pages.

Screenshots of the VisitaPichilemu website – 2019

Gabriel Hidalgo Digital Designer VisitaPichilemu Project

Google Analitycs website’ stats Jan 2013 – July 2018

Since 2013, VisitaPichilemu has got more than a million of visitors. The pages of the website that the user is actually seeing during his journey is around 3,35 pages/session. The time of the sessions overall is 3:20 min, which means that the customers are spending time looking for the best accommodation for them across the website.  

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