Guabys is a handmade ‘Guayaberas’ brand. Guayaberas are known as the shirts with designs of flowers and colourful patterns on them. Guabys is a business that makes handmade shirts for anybody. Men, women, young people and kids giving them the opportunity to wear a unique clothing and feel different and special with it.
Guabys has grown fast. For this project my worked started from scratch, doing sketches for the logo and brainstorming the storybrand with the owner. In the first stage, we focused the campaign on social media (Instagram and Facebook) building a loyal community and doing fun sales and creating a world full of guayaberas. After a bit more than a year we got 18,000 followers on Instagram an we have launched the website just a few months ago getting great stats since the first day.
Retail store in Santiago, Chile that sells equipment and supplies for growing plants indoors, hydroponic systems for horticulture, and those devoted to cannabis cultivation.
My work with this client was focused on coming up with a clearer brand story and improve the business marketing communications in all digital channels. I made a few changes on the logo and the brand strategy overall. For the Instagram campaigns I created better content like this Instagram stories, giving a nicer look and feel for the audience more connected with their emotions and expectations.
Final project of an online After Effects course I did this year. This course was great to remind all the amazing possibilities that After Effects gives to create high quality digital content. For this project in particular I use Adobe Illustrator and Adobe Photoshop as well. All the assets were supplied by the course’s platform.